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Everything starts from a dot.

— Wassily Kandinsky

In the face of systemic challenges, extreme social fragmentation, and the global issues we confront, we believe that the only way to address them is by understanding the complexity of the problems and developing comprehensive solutions.

Problem reframing

Adaptable solutions

We are [all] obsessed with making

We collaborate with brave companies and organizations. We accompany them on the path of innovation until they are able to generate value through the design of new impactful solutions.

We are for[]

Our {philosophy}

We are a cooperative. We believe in a business model that allows us to develop our individual and collective potential.

Our way of being → We get excited by complex and systemic challenges. We rely on our team’s great creative versatility to jointly imagine inspiring futures, despite adversity.

Our way of doing → We believe that the nature of the problem defines the format of the solution. That's why we invest time in understanding and questioning the problems, to design, prototype, and materialize the solutions best suited to each challenge.

Our {methodology}

01.

Problem reframing Context and exploration

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We look at your challenge from a new perspective, excited by the different angles of the problem

Context and system analysis. Foresight and trend analysis. Exploration of key inspiring cases. Spotting opportunities.

02.

Sensemaking Strategy and value proposition

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We translate opportunities into a value proposition and new ways of addressing the challenge.

Positioning and value proposition. Vision and future narrative | Strategic branding. Definition of strategic lines. Creation of key partnerships and collaborations.

03.

Design doing Conceptualization and design

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We imagine and create solutions to make the value proposition tangible.

Creative process. Definition of key actions and projects to implement the strategy. Design of innovative solutions: creating the portfolio of products, services, and/or experiences. Definition of key results and performance measurement plan.

04.

Impact making Prototyping and development

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We ensure that what we design together becomes a reality and makes an impact.

Validation and prototyping plan. Detailed design of solutions through to implementation. Business model definition. Impact evaluation and measurement. Communication.

Olatz Ibarretxe

Creative Director and Co-Founder
Iñigo Blanco

International Business Developer and Co-Founder
Irune Gonzalez

Service Design Lead and Co-Founder
Oskar Santamaria

Strategic Design Manager and Co-Founder
Eneko Izquierdo

CEO, Business Innovation Director and Co-Founder
Ane Eguiazabal

Product Design Lead and Associate
Paula Jimeno

Strategic Designer and Associate
Ana Gazpio

Ecosystem Designer and Associate
Maider Armentia

Designer
Braulio Gómez

PhD in Political Science and Sociology