Irune Gonzalez

As the Service Design Lead at dot., Irune takes a holistic approach that integrates products, services, and experiences to deliver synchronized and effective systemic solutions for diverse stakeholders. Her pioneering and unique vision combines engineering and service design, integrating multiple facets in the process of designing a product-service system, and considering both cutting-edge anthropological and cultural analysis, demanding market parameters related to the efficiency and management of such services, as well as the application of criteria of sustainability, equality and inclusiveness. This multifaceted perspective has equipped her with significant expertise in managing projects focused on developing territorial strategies for social innovation and fostering impactful public-private-community alliance ecosystems.

Prior to founding dot., Irune participated in the first master's program in Europe dedicated to Service Design at Aalborg University (Denmark). She gained international experience working on projects related to social innovation and impact entrepreneurship in countries such as Bolivia, Ecuador, Senegal, Mauritania, and India.

Additionally, Irune has been a university professor and coach of entrepreneurial teams at the Faculty of Business at Mondragon University - Mondragon Team Academy (MTA) in the LEINN program (Bachelor’s in Entrepreneurial Leadership and Innovation)and Master's MINN. She also taught courses in the Faculty of Engineering in Mondragon University, focusing on “Design of Product-Service Systems” and "Creativity and innovation processes".