Maider Armentia

Maider, an Industrial Designer by training, is passionate about digital tools that allow her to transform ideas into both physical and digital products that emerge from dot.'s projects. Her systemic approach leads her to visualize large mental maps where she combines diverse sources of information, enabling her to strategically prioritize in the design process. This drives her to invest time in thoroughly understanding the role of each "touchpoint," approaching design as an activity that generates coordination, harmony, and action within systems.

Maider often explores alternative sources of knowledge to streamline and optimize creative processes, which has led her to research gamification techniques that she has implemented in projects like The Future Game. These proprietary methodologies have guided the creation of audiovisual formats and game experiences tailored to different user profiles, successfully extracting valuable insights that enrich the design. Her ability to integrate innovative tools and methodologies makes her a key player in creating efficient solutions aligned with user needs.