Orbea | Aesthetic strategy for redefining road bikes
Orbea | Aesthetic strategy for redefining road bikes
↗ Innovation
In collaboration with Orbea, we developed the aesthetic strategy for their road bike range, creating a shared vision for the development of high-end bicycles.
- Innovation
- Business growth
- Sustainability
- Business strategy
- Product and service design
Challenge: Defining the DNA of the Orbea brand
Orbea is much more than a bicycle company; it is a cooperative and a passionate family that creates and manufactures some of the most innovative and cutting-edge cycling products and bicycles in the world.
At dot., we take pride in collaborating with Orbea’s design, innovation, and engineering teams to co-create some of the most remarkable bicycles globally.
We analyze the DNA of the Orbea brand, gaining insights into its identity and values to translate them into designs. This ensures that all products developed under the Orbea brand share a cohesive aesthetic that aligns with its vision and values.
Solution: Products aligned with the brand
Once the strategy was defined, we spent years designing various models of road bikes that align with the brand's aesthetic guidelines: Orbea Orca, Ordu, Orbea Avant, Orbea Terra and Orbea Orca Aero.
- Innovation
- Business growth
- Sustainability
- Business strategy
- Product and service design
