Cemosa Soul | Sustainable packaging design in cellulose

Paper cellulose is a byproduct and natural material obtained from the recycling of paper and cardboard. Through cleaning and molding processes and treatments, multiple production cycles can be created without losing properties, making cellulose and its fibers a highly valuable material. Cemosa has many years of experience in this process, developing packaging for the food sector, such as egg and fruit boxes.

However, Soul was a project that went further. In addition to designing packaging that protects such a fragile product as eggs, it was essential to consider the opinions and requirements of all the stakeholders in the value chain: manufacturing, logistics, farms, supermarkets, and the final consumer. Eggs must not only be protected in the shopping basket, but also during display and restocking in the store, during transportation, and while being manufactured and stacked in the factory.

The Soul egg box range is present in 90% of Spanish supermarkets, becoming the preferred model for most nationally operating brands.

In this design, we achieved a 30% reduction in the use of cellulose, strengthening its shape and expanding its labeling surface area. This achievement, when scaled to the millions of units sold each year, represents significant optimization in both material and logistics. Additionally, Soul is launched in a wide array of colors to accommodate new product lines such as Omega3 and Camperas, among others.

As a result, Soul's sales increased from 2 million units in 2012 to 20 million units in 2016. We are thrilled to collaborate with Cemosa on the design of such everyday products that have a significant impact.