tromba-portada

Trömba | Don't stop me now

Business growth

Trömba is a new brand designed primarily for the digital environment, embodying a youthful lifestyle eager to explore and be inspired. A fresh, urban range of products for rainy days. Those that don’t stop us.

Trömba
Trömba
  • Business growth
  • Sustainability
  • Innovation
  • Product and service design
  • Business strategy

Challenge: “Youngsters no longer value our market"

Many of our product and service innovation projects are driven by companies detecting a shift in consumer behavior, which has gradually materialized into a sustained decline in sales. “Young people don’t buy our products", “They’re not interested in our market”, and so on. This analysis often focuses on the functional features of the products, and when they feel that the achieved quality is no longer sufficient to meet their goals, a sense of pessimism and frustration arises among many of our clients.

The challenge in this type of product design project lies in identifying the aspirations and value points of new consumers in these markets and, once understood, embedding the products into new experiences, lifestyles, and consumption moments in a natural way. This design exercise goes beyond merely redesigning the aesthetic and functional aspects of the products themselves; it also requires rethinking how they are presented, the spaces they occupy, and, most importantly, the purpose with which a user can emotionally connect with the brand and appreciate the value of its offerings. The goal is to make them the ones who champion our quality.

Solution: Trömba — It´s sustainable, obviously

To reconnect with new consumers, we didn’t just redesign a rain umbrella. We went further, creating an entire augmented experience where the new Trömba brand became the framework to represent a Nordic lifestyle, where rain isn’t an obstacle but an identity.

We are one with water and its currents. With the chill of droplets and the surge of summer storms. The water that brushes the mountains green and turns purple the tempest skies.

See nature anew, as if gazing at the ocean for the first time, its infinite blues inviting us to leap into puddles again and smile beneath the rain.

We come like a torrent, a rush of fresh air carving pathways, blending colors to awaken the grays. Drawing strength from nature, we find our way forward, seeing timeless landscapes through unclouded eyes.

We are water in motion. We are Trömba.

Key values of the new brand

Inspiring: Trömba brings a fresh, original, and distinctive perspective.

Detail-oriented: Trömba pays close attention to the smallest details throughout the entire experience.

Sustainable: Trömba is committed to sustainability and strives to improve every day.

The product

Trömba products are crafted with exceptional care in the selection of textile materials and plastic components. Their modular, customizable designs introduce a groundbreaking approach to this market, prioritizing component replacement. This ensures unmatched product durability, forming the cornerstone of a sustainability strategy that is seamless and self-evident, rooted in the understanding that there is no other way to move forward.

tromba-coleccion
tromba-mangos
 ←← Related
 ←← Related
 ←← Related
 ←← Related

XPLORA | Strategies to connect with the new generation of travelers

xplora-portada

Pernod Ricard | New markets for wine

Petrucha | A paradigm shift through sustainability in packaging

petrucha-portada

Didheya | Inclusive design in urban public spaces

didheya-portada