Eroski EKINN | Ecosystem of innovation in retail

The Eroski group, employs over 30,000 employees and cooperative partners, possessing significant potential for generating innovative products and services across various business areas.

One of the project's goals was to create a new entity within the organization that would allow different areas of the company to innovate in cross-functional, multidisciplinary teams. This challenge not only requires creating dedicated workspaces but also developing specific roles capable of leading and coordinating these projects, establishing a tailored methodology, and designing new tools adapted to the innovation needs of the sector.

— E. Monzonis, Director of Innovation, Logistics, and Systems at Eroski.

The methodologies developed in EKINN have been tailored to the retail sector, successfully defining an impactful vision, a manifesto and a set of values that will influence Eroski's culture. This initiative has generated a process and a suite of tools designed to facilitate innovation within internal teams, as well as open innovation processes.

EKINN has been led by a multidisciplinary team that has explored, experimented and created new concepts while defining new ways of operating. The outcome of this process is not only a methodology for supporting and monitoring potentially innovative ideas, but also a new identity characterized by courage, intrapreneurship and advocacy for these initiatives. Thus, EKINN serves as a roadmap for embarking on a journey of innovation within and alongside Eroski.

Thanks to this process, Eroski positions itself as an ambidextrous organization that fosters an environment where internal capabilities for developing innovation are strengthened, while efficiently managing everyday operations.