Dëna Diversity | Designing inclusive toys for children

↗ Diversity

Toys help us talk about human diversity through play, fostering understanding and respect from childhood. Our goal is to create a toy that cultivates empathy and tolerance, making a positive impact across the globe.

Project Dëna Diversity

Client Dëna Toys

Impact areas

Diversity
Social impact

Services

Product and service design
New narratives

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Challenge: Evolutionary toys for learning through play

Playing is learning. Through play, children understand the world and themselves. That’s why designing a toy based on this principle was essential—a safe toy open to interpretation and imagination. A free environment where important values of respect and tolerance can also be instilled.

Dëna Toys is a company that creates toys made from highly durable silicone. This soft, resilient, BPA-free material is 100% safe for children and does not undergo alterations over time, allowing us to develop evolutionary toys that support children in their growth.

Solution: Dëna for Diversity, a tribute to the beauty of all skin tones

Dëna for Diversity is a celebration of all skin tones and the chromatic richness of different ethnicities. Inspired by the Humanae project by artist Angelica Dass, we have selected a color palette that represents the main ethnic groups to showcase the diversity of the human races within a single form or design. Thus, Dëna for Diversity is a product line that emphasizes diversity and tolerance.