BBK Klima | The first experiential park for environmental awareness

Conceptualization of a large experiential park spanning 80,000 square meters, located in the Urdaibai Biosphere Reserve (Bizkaia), aimed at raising environmental awareness through entertainment.

Challenge: Creating new family experiences in synergy with nature

BBK Fundazioa, a banking foundation based in Bilbao (Bizkaia), had a protected space in the heart of the Urdaibai Biosphere Reserve. The challenge was to transform this open space of 80,000 square meters of natural environment into the new epicenter of Bizkaia's commitment to environmental respect and contributing to overcoming sustainability challenges.

Solution: The memorability of entertainment and unconscious learning

At dot., we believe that the best way to convey sustainability narratives is through entertainment and unconscious learning. This led us to conceptualize the strategy for BBK Klima, an experiential park in synergy with nature, aimed at raising awareness in three main areas or challenges: water, food, and energy-mobility.

In the project, we designed specific experiences associated with each of these challenges, in the form of games distributed throughout the space, conceptualized to be tackled collectively, just like environmental challenges.

To convey these narratives in the natural language and codes of younger audiences, we created the DIWO Universe—small animated beings that guide the entire BBK Klima experience, inspire new sustainable lifestyles, and extend the park's message beyond its gates, reaching homes and families.

An experience for the whole family

The BBK Klima park has been a reality since 2021, evolving annually to incorporate new playful experiences that convey messages and educational materials related to the challenges addressed within the park. For instance, there’s an inflatable greenhouse to discuss seasonal products and local production, a geodesic dome for immersive and multisensory experiences, and an escape room linked to climate change.