Klima Egunero | New sustainable lifestyles

In Egunero, we set out to reshape this narrative by examining everyday domestic scenarios where individuals can take tangible steps toward a more sustainable lifestyle. Our approach emphasizes manageable responsibilities while highlighting the benefits of well-being and cost savings that can be achieved through these practical actions in daily life.

Thanks to Egunero, we have partnered with a diverse array of influential figures in Basque culture to provide families with practical environmental tips tailored to the lifestyles of individuals across different ages and contexts. In doing so, we convey messages that encourage habit changes through relatable, accessible, and trustworthy voices for each generation, effectively breaking down common barriers to sustainable living.

Egunero is not just a collection of audiovisual pieces focused on sustainability; it is evolving into a strategic project for BBK that underpins social innovation strategies applied within the home and family context.