The Future Game
{Game-based research tool}
The Future Game {Game-based research tool}
↗ Social impact
The present of youth is uncertain and volatile, but their future can be shared. At dot. we know that the key to understanding who they are lies in delving into that future together with youth and their own codes. The Future Game is a tool for researching the visions and values of the Generation Z. Through gamified experiences set in the future, thanks to The Future Game, the desires and aspirations of young people emerge. This knowledge is key to define an effective strategy focused on young people based on their most intrinsic values.
The Future Game methodology is built on the foundations of gamification, adapting its tools and mechanisms to a cutting-edge research and inquiry environment. Traditional research processes often fail to engage young people and achieve valuable data beyond the declarative. Our methodology not only enhances the active participation of young people, but also allows us to gain a deeper understanding of their values and perspectives.
By integrating elements of play, the methodology turns the research process into an engaging and dynamic experience. Through this approach we can delve deeper into the values and worldview of the Generation Z.
We have all the necessary elements to ensure an effective "game based research" design and implementation process. From our toolkit and proprietary templates, everything in this methodology allows us to co-create with our clients the most appropriate experience for their needs and delve into the areas of greatest interest.
Exploration
The gaps to be addressed by the process are identified and analyzed, and an initial investigation is carried out to help us define the unique approach of the process. For this purpose, we have the possibility of conducting a representative survey.
Ideation
This phase focuses on the generation of concepts based on different gamification axes and they are contrasted with the team to define a landed strategy.
Conceptualization
Once the unique approach and the strategic gamification axis to be implemented have been defined, the experience design and the conceptualization of the “lore ” that will give meaning to our experience is carried out.
Design
Once the experience has been defined, all the materials and supports necessary for the defined process are created.
Starting up
From an interactive chapter-based experience to a competition to earn time for Earth, The Future Game team coordinates the experience and information gathering through extensive participation tracking.
Analysis
The information gathered in the exploration phase and in the implementation phase is combined to make a quantitative and qualitative reading of the theme worked on in order to delve into the values and visions that define the reality of young people.
